Rule 1: Go for function
Watches tell more than just time, they can come with a lot of dials and tell you stuff from dates to temperature, to altitude and tidal cycles. So ask yourself, What would I primarily use watch for?

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A favourite watch to have is a chronograph and almost all watch brands have a version of this form of watch.

A chronograph is basically a stop watch and on some models, you can tell how fast your car is moving by reading the chronograph. Now, chronographs are great watches to have (I have two of these) yet, when would you actually use one? After a while, you’ll realize you have dished out serious money for a function, you only used the first few days of owning your watch. The rest of the time, you’re just looking at your watch to, well, tell time. So buying a chronograph may not be real value for your bucks, unless you fly a small aircraft every other day.

So what do you get, in terms of function?